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DEVELOPMENT PIPELINE

A Fully Integrated Approach To Rental Housing In Europe

Greystar Europe is focused on bringing our proven vertically integrated acquisition, development, and operating platform to markets across Europe. With offices in London, Dublin, The Hague, Frankfurt, Barcelona, Paris, and Madrid, Greystar aligns local market expertise with the power of a global investment, development, and management platform. Greystar Europe oversees $7.2 billion in assets under management and owns 34,165 units and student beds.

Data current as of June 30, 2021

2020 Q4 European Housing Whitepaper

Urban household formation is now more than three times the broader rate of population growth in Europe, new research from Greystar, a global leader in rental housing, has revealed. The trend is driven by the ‘three gears’ of population growth, urbanisation and household formation, all of which are closely interlinked. Find out more in our European Rental Housing Whitepaper.

United Kingdom

  • Greystar opened its first European office in London in October 2013 to institutionalize purpose-built rental housing in the United Kingdom to provide a best-in-class solution to the severe housing supply shortfall.
  • From 2014 to 2018, Greystar and PSP invested £458 million of equity to create the Chapter portfolio by acquiring seven assets for £366 million, developing three assets totaling £74 million, and investing up to £18 million in value-add initiatives.

Greenford Quay

Greenford Quay – UK Purpose-Built Rental Housing Development ~2,000 Units

The Greenford Quay development will be a vibrant mixed-use and well-managed neighborhood on the banks of the historic Grand Union canal. Greystar acquired the former GlaxoSmithKline and Sunblest Bakery sites in January 2016, and has consulted extensively with Ealing Council, the Greater London Authority, local businesses, residents, and other stakeholders to develop proposals for modern canal-side living in the heart of Greenford — and bring the currently derelict 20.3-acre site back to life.

With approximately 185,000 sf of lettable commercial space and copious community floor space, the development will also create a wealth of new amenities for residents and the local community, including shops, a supermarket, restaurants, cafes, offices, open spaces, and new connections through Greenford, including the reopening of Berkeley Avenue and a new pedestrian bridge over the Grand Union Canal. The proposals also include a new two form entry Primary School and accommodation for a new on-site healthcare facility.

101 George Street, Croydon

UK Purpose-Built Rental Housing Development

Development of the world’s tallest modular towers in the center of Croydon.  
101 George Street is a residential development in Croydon, one of the largest commercial districts outside central London, with an extensive shopping district and night-time economy. Directly opposite of East Croydon train station, the asset is well connected, with rapid links to central London, Gatwick, and the South East Coast of the United Kingdom.  
On completion, the building will comprise two of the world’s tallest modular towers. At 44 and 38 stories, the towers will have 546 units of purpose-built rental units with a rich amenity package. The towers will be developed using modular construction, a method providing a much faster alternative to traditional construction without compromising the quality of the building or the versatility of the design. Modules are constructed offsite to ensure a higher quality finish, with 80 percent less waste, fewer onsite workers, and greater cost and time certainty. The total build time for the project will take just 24 months, from construction starting to residents moving in to their new homes.
The project will be completed by 2020.

OurCampus Amsterdam Diemen

Student campus just outside the center of Amsterdam

Largest student housing transformation in Amsterdam metropolitan area.

OurCampus Amsterdam Diemen is a student campus just outside the center of Amsterdam, ideally located next to Diemen Zuid train and metro station. The complex spans 5 buildings with 1022 furnished rental studios of an average size of 27m2.

This large scale transformation has been completely re-purposed for student living. On-site facilities and amenities include a supermarket, restaurants & bars, general practitioner, dentist, hairdresser & beauty salon, bike shop, fitness, dance studio, study spaces, offices and co-working, lounges, launderette, garden, parking, 24/7 security and more. 

A dedicated local on-site property team manage the service desk and organise community events on a frequent basis.

OurDomain Amsterdam Diemen

Long-term and short-term accommodation for young professionals

Co-living development for young professionals.

OurDomain Amsterdam Diemen was developed by Greystar and delivered in 2019. The complex consists of 2 connected buildings featuring 696 studios and apartments ranging 22-50 sqm. This co-living concept is targeting young professionals and offers extensive shared facilities such as: lounges, games room, cinema, kitchen clubroom, courtyard gardens, rooftop terrace, co-working spaces, parking garage, electric car sharing and more. About 30% of the units are fully furnished and available for short stay. 

The residents benefit from all commercial facilities that are available at the adjoining student campus (including restaurants/bars, supermarket. medical centre and gym).

OurDomain Amsterdam South East

Netherlands Multifamily Development

Largest residential construction project in Amsterdam.

Greystar was approached in 2015 about the opportunity to build three residential complexes (NLA of over 56.000 sqm) on two inter-connected land plots. The site is located in the South East of Amsterdam/Amstel III, close to the Amsterdam University Medical Center with a working population of 30,000 employees as well as two universities combining 11,000+ students. The location benefits from a train & metro station opposite the asset.

A total of 1554 residential units will be delivered in Q3 2020 and Q2 2021, including a public accessible park, parking garage, supermarket, restaurant, retail and gym. The complex will be branded OurDomain Amsterdam South East. 

This asset is targeting students, young professionals, friends and couples. 955 studios will be completely furnished. On-site facilities include lounges, screening room, terraces, music room, launderette and electric car sharing. 

OurDomain Rotterdam Blaak

Netherlands Multifamily and Student Development

Development of fully amenitized housing in prime location in Rotterdam.

OurDomain Rotterdam Blaak is a turnkey development opportunity of fully amenitized residential project for young professionals and students in the prime downtown location of Rotterdam. 

The asset is strategically located in the center of the “Rotterdam Knowledge Axe” on the banks of the river Maas, in a popular central location with upmarket shops and the famous “Markthallen”, a café, bar and food market. The location also benefits from an ideal infrastructure, with the metro, tram and train station Blaak stopping in front of the asset.
Expectations of increasing student numbers, coupled with a lack of higher-quality housing options in this segment, represent an opportunity for Greystar to build one of the first prime student and young professionals housing products in Rotterdam, the third largest student city in the Netherlands.

Greystar was able to revise and optimize the initial floorplans to create additional square meters of rentable space. The project has residential zoning and will offer 612 units on 24 floors, part of which will be for short stay and the majority for extended stay units. The assets will have 20,580 sqm of residential and 547sqm of commercial NLA.  
The project will be completed in Q2 2021.

MB275 The Hague

Accommodation for students and young professionals in The Hague

Transformation to co-living complex in The Hague.

In Q4 2019, Greystar acquired MB275 in The Hague for its European open-end fund. This former elderly home was already being  transformed into 234 regulated studio and 1-bedroom apartments for students and young professionals. Greystar will finalise the transformation by furnishing all units and creating attractive co-living facilities such as: service desk, security service, parcel service, gym, rooftop terrace, bbq-garden, car and bike parking and electric car sharing. The property features commercial tenants including a general practitioner and a pharmacy.

Netherlands

  • Greystar opened its Netherlands office in 2015 with an initial focus on the supply-demand imbalance in multifamily and student accommodation in the country’s top cities at Amsterdam, Rotterdam, The Hague and Utrecht.
  • Greystar Netherlands now has assets under management nearly $859.5 million, with a portfolio of nearly 6,210 units and student beds.

Spain

  • Greystar is Spain’s largest operator of purpose-built student accommodations with more than 12,800 beds/units. The 2017 acquisition of student housing company Resa provided Greystar with immediate access and scale on the Iberian Peninsula.     
  • Purpose-built rental housing is largely absent in the market, resulting in a pipeline of develop-to-core, value-add, and repositioning opportunities.

RESA

Spain Student Housing ~9,300 beds

Largest student platform in Spain with more than 9,000 units, providing Greystar with immediate access and scale to the Iberian Peninsula

The 2017 acquisition of Spain’s largest student housing portfolio and operating platform, together with JV partners AXA Investment Managers and CBRE Global Investment Partners,  gave Greystar immediate access and scale in a new market, significant deal pipeline, and the in-place Resa brand. It is an example of the company’s European growth strategy of purchasing well-established businesses or portfolios. 

Resa, Spain’s market leader in student accommodation, has 33 locations in 19 Spanish cities, including Madrid and Barcelona, and an additional four assets under construction.

DC III

High-rise residential development in prime location

DC III marks the first investment for the partnership between Greystar and Partners Group, which is acting on behalf of its clients.  The DC Tower III (DC III) project, will be approximately 900-apartment rental residential and student housing development in Vienna, Austria.


Germany and Austria

  • Greystar opened its Frankfurt office in December 2017 with an initial focus on rental and student housing based on macro trends across the country’s top urban center, which presents an attractive opportunity for service-led institutional rental housing.
  • Greystar completed the acquisition of DC Tower III in Vienna, Austria, in 2018, marking its debut in the German speaking region.

France

  • Greystar opened its Paris office in September 2018 with plans to build a develop-to-core and student platform to deliver premier service-led institutional rental housing to the country.
  • Greystar acquired a French student operating platform Acteva in April 2019 and manages 3,900 units/beds which will grow to 4,000 units by 2022.
Rental Housing Development | France | Greystar Europe
Ireland Dublin Landing

Ireland

  • Greystar opened its office in Ireland in 2019 with plans to focus on high end multi-family developments and student accommodation, with an initial focus on Dublin.
  • Greystar completed the acquisition of Dublin Landings (a 268-unit residential asset) located in Dublin city centre in late 2019, marking its first investment in Ireland.

Greystar Offers Business Services in Multiple International Markets

United States
With an array of property management, investment management, and development and construction service offerings, our vertically integrated business model leverages local expertise and a global platform to deliver results. Globally, Greystar has a presence in more than 215 markets, supported by 63 offices representing over 754,000 units and student beds under management.
Latin America
Through our fully integrated model, Greystar offers clients and capital partners property management, pre-development consulting, and development and investment management services. Our local teams provide the information and flexibility to adapt to each region’s specific needs and requirements, allowing us to deliver world-class service and local market expertise throughout Latin America.
Asia-Pacific
Greystar expanded into China and Australia in 2016 through the formation of Greystar Asia-Pacific, a joint venture with Macquarie Capital. Greystar Asia-Pacific plans to raise institutional capital to acquire, develop, reposition, and manage rental housing assets across the region, with an initial focus on Shanghai, Beijing, Sydney and Melbourne.
JOIN GREYSTAR'S TEAM
Greystar is committed to recruiting and retaining best-in-class talent throughout the US and around the world. Our unique entrepreneurial culture provides a high-energy and fast-paced environment where teamwork and relationships are valued, and where you will have ongoing support for your career development and advancement. Greystar offers a wide variety of career opportunities across our investment management, property management and development business and in our offices across the US and around the world.

Sustainability

Greystar® believes that energy management, promoting health and well-being and sustainable practices help to preserve the environment for future generations, enhance the financial value, and increase the resilience of the communities we own and manage. Greystar is fundamentally committed to addressing and minimizing sustainability risks and environmental impacts through continuous improvement of ESG performance, sustainable design, and operating standards as well as transparency.

  • Sustainability risks are integrated into Greystar’s overall investment process as described in the Greystar Sustainability Objectives. 
  • Greystar Europe is not formally required to consider the principal adverse impacts of its investment decisions on sustainability factors under Article 4 SFDR.
  • Greystar Europe's remuneration policy is designed not to encourage or reward excessive risk taking, of which sustainability risk is one part. Therefore sustainability risk is not considered as a discrete element, but as part of Greystar Europe's overall remuneration process.