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Managing Director
Customer Experience

De Smul

T: 703.639.6475


Adrian De Smul is a Managing Director and leads Customer Experience for Greystar Enterprise Services. Adrian leads Greystar's digital and operations transformation program, including the development of innovative technology, centralization efforts, and an elevated resident experience. He leads both customer experience, focused on operational changes, and technology product development teams.

Before joining Greystar in 2019, Adrian was the Director of Technology at Ruggable, an e-commerce startup in Los Angeles, CA. Prior to that, he spent five years at McKinsey & Company where he led Financial Services and Aerospace clients through digital transformations and advised on customer experience.

Adrian received his bachelor of science degree in Mechanical and Aerospace Engineering from Princeton University.

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