$ 35.8 B
Assets Under Management
167,000 +
Owned Units
111
Markets Invested

Rental Housing Investment Management Solutions

Investment Strategies

  • CORE PLUS

    Greystar targets gateway markets and select urban growth markets that have demonstrated liquidity, a favorable employment base, strong population growth, and other positive demand drivers. The firm’s core-plus strategies seek to provide investors with the opportunity to generate stable cash flow and take advantage of operational upside with minimal capital expenditures.

    CORE PLUS

    Greystar targets gateway markets and select urban growth markets that have demonstrated liquidity, a favorable employment base, strong population growth, and other positive demand drivers. The firm’s core-plus strategies seek to provide investors with the opportunity to generate stable cash flow and take advantage of operational upside with minimal capital expenditures.
  • VALUE-ADD

    Greystar focuses on well-located but often mismanaged apartment communities at discounts to replacement costs that exhibit significant value-add potential. Greystar value-add vehicles invest in markets with strong fundamentals where employment growth drives household formation and high barriers-to-entry limit supply. These strategies seek to provide investors with the opportunity to participate in significant value creation through strategic capital improvements and operational upside.

    VALUE-ADD

    Greystar focuses on well-located but often mismanaged apartment communities at discounts to replacement costs that exhibit significant value-add potential. Greystar value-add vehicles invest in markets with strong fundamentals where employment growth drives household formation and high barriers-to-entry limit supply. These strategies seek to provide investors with the opportunity to participate in significant value creation through strategic capital improvements and operational upside.
  • DEVELOP-TO-CORE

    The Greystar develop-to-core strategy is centered on developing institutional-quality rental housing products and holding through stabilization. The strategy aims to capitalize on strong fundamentals and seeks to provide outsized returns and attractive yields otherwise not available in gateway markets or urban growth markets.

    DEVELOP-TO-CORE

    The Greystar develop-to-core strategy is centered on developing institutional-quality rental housing products and holding through stabilization. The strategy aims to capitalize on strong fundamentals and seeks to provide outsized returns and attractive yields otherwise not available in gateway markets or urban growth markets.
  • CREDIT

    The Greystar credit strategy aims to acquire subordinated and securitized debt issued by US Government-sponsored entities to positively leverage our extensive operating expertise and scale to invest in the most subordinate level of the capital structure.

    CREDIT

    The Greystar credit strategy aims to acquire subordinated and securitized debt issued by US Government-sponsored entities to positively leverage our extensive operating expertise and scale to invest in the most subordinate level of the capital structure.

Current Strategies

    By Committed Equity

    Greystar’s Global Investment Platform offers attractive diversification across multiple geographies, rental housing sectors, and risk profiles.


Greystar Investment Breakdown By Strategy
Greystar Investment Breakdown By Geography
Investment Management Leadership

What sets Greystar apart is its people. The Greystar Executive Committee boasts on average 23 years of industry experience and provides diverse perspective throughout the investment process. Supported by a global team of 14,800+ employees, Greystar has more than 800 professionals fully dedicated to its Global Investment Management activities. The team collaborates throughout the life cycle of an investment vehicle, from strategy and inception through asset disposition, focused on creating return upside potential through an active approach to owning and operating rental housing communities.

Our centralized portfolio management team guides the strategic execution of investment vehicles and acts as a dedicated point of contact for capital partners and investors. At the same time, regional investment management teams work closely with Greystar property management and capital projects teams to source, execute, and dispose of deals, with a focus on enhancing asset value through operational excellence and strategic initiatives.