A New Approach To Rental Housing Investment in the United Kingdom

Greystar launched our vertically integrated platform in the United Kingdom to acquire and develop purpose-built student accommodation and rental housing. Since entering the European market in 2013, Greystar has built up a significant high-quality rental housing portfolio by investing in student accommodation and purpose-built rental housing across the continent. In Europe, the team has grown to over 500 skilled professionals, leading the way in investment management, development and property management of rental housing. The Greystar vertically integrated rental housing platform combines local market expertise with the power of a global investment, development, and property management platform. 

The Greystar United Kingdom growth strategy continues to focus on targeting world-class cities that lack institutionalized purpose-built rental housing and student accommodations. By investing intelligently with a global capital allocation strategy, maintaining our focus on managing and mitigating risk, and a dedicated local operating platform, Greystar aims to maximize investment returns for our investors. 

Greystar is set to deliver the world’s tallest modular towers in Croydon, London. 101 George Street is a strategically significant deal for Greystar and signifies movement towards our goal of delivering 10,000 multifamily units in London by 2022. Once the asset is operational, Greystar will have large-scale rental housing developments in four areas of London – Greenford in West London, Sailmakers in East London, Nine Elms in central London and Croydon in south London.

Investment Management

Greystar is an active investor in Europe’s rental housing sectors, investing on behalf of our global capital partners. In the UK, Greystar has built up a property portfolio worth $4.2 billion, representing over 11,360 units of both student and rental housing. Greystar entered Continental Europe in 2015 with the purchase of OurCampus Amsterdam Diemen in the Netherlands. This acquisition has provided a platform for further intensive investment in the rental housing market in Europe. Acquiring well-established businesses or portfolios in local markets is core to our European city growth strategy. Greystar will continue to leverage its local market expertise and deep industry relationships to identify attractive rental housing investments and management opportunities in the United Kingdom.

Development Services

Greystar searches for the best opportunities for the development and construction of purpose-built rental housing and student accommodation housing in Europe. With over 20 years of development expertise in the asset class, and partnerships with Europe’s best developers and builders, Greystar creates best in-class rental housing communities that are redefining the market.

The Greystar United Kingdom development pipeline has grown to over 4,500 units, with our rental housing developments to include Greenford Quay in West London and Sailmakers in Canary Wharf. Greenford Quay is the first purpose-built rental housing development in the UK to be designed from the outset. The 20.3-acre site will provide 1,439 rental homes and 526 homes for sale. Sailmakers is a vibrant mixed-use development located in a prime location on the south quay of Canary Wharf. The development will provide 327 multifamily apartments and 16,000 square feet of amenities.


Property Management Services

Greystar manages rental housing on behalf of investors, owners and our partners globally while providing residents with world-class customer service experiences. Greystar properties are managed by local experts, who are fully trained in Greystar global processes and procedures and take pride in the performance of their communities.
Join our Team
Greystar is committed to recruiting and retaining best-in-class talent throughout the US and around the world. Our unique entrepreneurial culture provides a high-energy and fast-paced environment where teamwork and relationships are valued, and where you will have ongoing support for your career development and advancement. Greystar offers a wide variety of career opportunities across our investment management, property management and development business and in our offices across the US and around the world.

Sustainability

Greystar® believes that energy management, promoting health and well-being and sustainable practices help to preserve the environment for future generations, enhance the financial value, and increase the resilience of the communities we own and manage. Greystar is fundamentally committed to addressing and minimizing sustainability risks and environmental impacts through continuous improvement of ESG performance, sustainable design, and operating standards as well as transparency.

  • Sustainability risks are integrated into Greystar’s overall investment process as described in the Greystar Sustainability Objectives. 
  • Greystar Europe is not formally required to consider the principal adverse impacts of its investment decisions on sustainability factors under Article 4 SFDR.
  • Greystar Europe's remuneration policy is designed not to encourage or reward excessive risk taking, of which sustainability risk is one part. Therefore sustainability risk is not considered as a discrete element, but as part of Greystar Europe's overall remuneration process.