A New Approach To Rental Housing Investment in the United Kingdom
Greystar launched our vertically integrated platform in the United Kingdom to acquire and develop purpose-built student accommodation and rental housing. Since entering the European market in 2013, Greystar has built up a significant high-quality rental housing portfolio by investing in student accommodation and purpose-built rental housing across the continent. In Europe, the team has grown to over 500 skilled professionals, leading the way in investment management, development and property management of rental housing. The Greystar vertically integrated rental housing platform combines local market expertise with the power of a global investment, development, and property management platform.
The Greystar United Kingdom growth strategy continues to focus on targeting world-class cities that lack institutionalized purpose-built rental housing and student accommodations. By investing intelligently with a global capital allocation strategy, maintaining our focus on managing and mitigating risk, and a dedicated local operating platform, Greystar aims to maximize investment returns for our investors.
Greystar is set to deliver the world’s tallest modular towers in Croydon, London. 101 George Street is a strategically significant deal for Greystar and signifies movement towards our goal of delivering 10,000 multifamily units in London by 2022. Once the asset is operational, Greystar will have large-scale rental housing developments in four areas of London – Greenford in West London, Sailmakers in East London, Nine Elms in central London and Croydon in south London.