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Rental Housing Investment Management Solutions

Greystar Investment Management is focused on generating attractive risk-adjusted returns on behalf of institutional partners through the acquisition and development of rental housing properties globally. Through its dedicated investment management efforts, Greystar manages more than $78 billion in assets1. As one of the largest and most experienced firms in the space, Greystar oversees a global portfolio comprising more than 303,000 owned units across multiple strategies and geographies.

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Global Investment Platform

Greystar’s Global Investment Platform offers attractive diversification across multiple geographies, rental housing sectors, and risk profiles. 

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Investment Strategies

CORE PLUS

Greystar targets gateway markets and select urban growth markets that have demonstrated liquidity, a favorable employment base, strong population growth, and other positive demand drivers. The firm’s core-plus strategies seek to provide investors with the opportunity to generate stable cash flow and take advantage of operational upside with minimal capital expenditures.

CORE PLUS

Greystar targets gateway markets and select urban growth markets that have demonstrated liquidity, a favorable employment base, strong population growth, and other positive demand drivers. The firm’s core-plus strategies seek to provide investors with the opportunity to generate stable cash flow and take advantage of operational upside with minimal capital expenditures.

VALUE-ADD

Greystar focuses on well-located but often mismanaged apartment communities at discounts to replacement costs that exhibit significant value-add potential. Greystar value-add vehicles invest in markets with strong fundamentals where employment growth drives household formation and high barriers-to-entry limit supply. These strategies seek to provide investors with the opportunity to participate in significant value creation through strategic capital improvements and operational upside.

VALUE-ADD

Greystar focuses on well-located but often mismanaged apartment communities at discounts to replacement costs that exhibit significant value-add potential. Greystar value-add vehicles invest in markets with strong fundamentals where employment growth drives household formation and high barriers-to-entry limit supply. These strategies seek to provide investors with the opportunity to participate in significant value creation through strategic capital improvements and operational upside.

DEVELOP-TO-CORE

The Greystar develop-to-core strategy is centered on developing institutional-quality rental housing products and holding through stabilization. The strategy aims to capitalize on strong fundamentals and seeks to provide outsized returns and attractive yields otherwise not available in gateway markets or urban growth markets.

DEVELOP-TO-CORE

The Greystar develop-to-core strategy is centered on developing institutional-quality rental housing products and holding through stabilization. The strategy aims to capitalize on strong fundamentals and seeks to provide outsized returns and attractive yields otherwise not available in gateway markets or urban growth markets.

CREDIT

Greystar’s credit strategies include the acquisition of subordinated and securitized debt as well as the origination of senior mortgages, mezzanine loans, and preferred equity collateralized by multifamily assets.

CREDIT

Greystar’s credit strategies include the acquisition of subordinated and securitized debt as well as the origination of senior mortgages, mezzanine loans, and preferred equity collateralized by multifamily assets.

Investment Advantages

Fully Integrated Platform
Vertically integrated rental housing company offering in-house expertise in investment management, property management, and development globally, delivering attractive risk-adjusted returns for institutional investors.
Operational Expertise
Expertise in asset placemaking and repositioning strategies, operational enhancements and successful dispositions through active hold/sell analyses.
Global Network
Strong industry relationships create a robust sourcing channel for off-market opportunities.
Local Expertise
Proprietary insight and local expertise inform capital allocation decisions by identifying markets with the best potential to outperform.
Scale and Pipeline
Business model and investment process that support a robust pipeline and global scale.
Underwriting and Due Diligence
Dedicated in-house investment teams across key disciplines oversee all aspects of the investment process, including underwriting, due diligence, asset management, and execution. On average, the firm reviews approximately 2,000 deals per year.
Diversity of Investment Vehicles
Capital management on behalf of institutional investors through the execution of commingled funds, joint ventures and separately managed accounts across the risk spectrum.
Fully Integrated Platform
Vertically integrated rental housing company offering in-house expertise in investment management, property management, and development globally, delivering attractive risk-adjusted returns for institutional investors.
Operational Expertise
Expertise in asset placemaking and repositioning strategies, operational enhancements and successful dispositions through active hold/sell analyses.
Global Network
Strong industry relationships create a robust sourcing channel for off-market opportunities.
Local Expertise
Proprietary insight and local expertise inform capital allocation decisions by identifying markets with the best potential to outperform.
Scale and Pipeline
Business model and investment process that support a robust pipeline and global scale.
Underwriting and Due Diligence
Dedicated in-house investment teams across key disciplines oversee all aspects of the investment process, including underwriting, due diligence, asset management, and execution. On average, the firm reviews approximately 2,000 deals per year.
Diversity of Investment Vehicles
Capital management on behalf of institutional investors through the execution of commingled funds, joint ventures and separately managed accounts across the risk spectrum.
Investment Management Leadership

What sets Greystar apart is its people. Supported by a global team of nearly 28,000 team members, Greystar has a team of professionals fully dedicated to its Global Investment Management activities. The team collaborates throughout the life cycle of an investment vehicle, from strategy and inception through asset disposition, focused on creating return upside potential through an active approach to owning and operating rental housing communities.

Our centralized portfolio management team guides the strategic execution of investment vehicles and acts as a dedicated point of contact for capital partners and investors. At the same time, regional investment management teams work closely with Greystar property management and capital projects teams to source, execute, and dispose of deals, with a focus on enhancing asset value through operational excellence and strategic initiatives.

 

Information is as of end of Q1 25. The AUM referenced herein should not be used when providing AUM information in conjunction with Greystar Investment Group (“GIG”). AUM includes the investment advisors’ regulatory assets under management, real estate investments organized by affiliates of Greystar Real Estate Partners (“GREP”), and real estate projects where affiliates of GREP are the primary developer, manager or operator. Assets under management are calculated at gross asset value and include estimate total project costs for real estate investments and projects that have not been completed. The investment advisors’ regulatory assets under management were $30.8 billion as of December 31, 2024.

2 Source: National Multifamily Housing Council