We maintain a constant focus on our Pillars of Excellence, which are the foundation of everything we do -- from corporate decision making to resident relations. These measurable standards of success are part of how we are Redefining Excellence in Apartment Living. Our success is also based on our strict adherence to the Core Values that make up the backbone of Greystar. Together, these Pillars of Excellence and Core Values provide a roadmap for our decisions and a benchmark for our actions.
Fortified with a smart business plan and the intent to bring world-class service to the multifamily real estate industry, Greystar has grown from its start in Houston, Texas - with 9,000 managed residences - to become a global leader.
When we founded Greystar in 1993, we did it with a clear idea of where the company would be in 5, 10, and even 20 years. Establishing a presence in desirable real estate markets and then staying in those markets with property management experts is one part of the strategy that positioned Greystar for growth. Developing strong investment and development divisions of the company was another part that has allowed us to choose timely real estate projects while riding out the ups and downs of the market. We also realized the importance of spotting trends on an international level, but implementing them at the local level. Finally, we believed partners who have ownership in the business are the best people to oversee each local and regional market. It’s an approach that has allowed us to establish and maintain an entrepreneurial spirit that continues to attract high-quality clients, investors and team members to the company.
Greystar will continue to redefine excellence in multifamily real estate through its unwavering commitment to operational excellence and by investing in the most talented people in the industry. These tenets have allowed us to become one of the largest and most respected companies.
As Greystar has grown over the years to become the global leader in rental housing, it's important that we continue to set the bar higher and be a role model in our industry. To help you better understand how we operate as a company, we developed a global Code of Conduct which covers topics such as our workplace, business ethics, and global citizenship.
At the end of the day, our Greystar Code of Conduct is simply about living our Core Values - being honest, obeying the law, and acting in a professional, courteous, and collegial manner with coworkers, vendors, clients, and residents. Because doing things the right way has been part of our company's DNA since 1993.