Scott
Berka

BIOGRAPHY

Scott Berka is a Senior Managing Director at Greystar and a member of the company's Global Executive Committee, where he serves as senior leader for innovation, digital products, brand, loyalty, and AI transformation across Greystar Management Services business. In his role, Scott is chartered with identifying, piloting, and scaling new capabilities that improve resident experience and property performance. His work spans brand strategy and consumer engagement, innovation, loyalty and partnerships, and AI transformation. Scott also serves as a leader on Greystar's Strategic Planning Committee, helping to set strategic priorities and determine which initiatives to roll out broadly.

Prior to joining Greystar, Scott was an Associate Partner at McKinsey & Company, where he led enterprise transformation, growth strategy, and customer experience engagements for Fortune 500 clients across financial services, retail, aviation, and consumer sectors. Earlier in his career he held brand strategy and account leadership roles at multiple advertising agencies. He is a guest lecturer at Columbia Business School on strategy, AI, and digital transformation, and has spoken at industry conferences including RETCON, OPTECH, and CREtech. He is a contributor to Multi-Housing News and an active triathlete.

Scott has a Master of Business Administration from the Yale School of Management and a Bachelor of Science degree in business administration from the University of Illinois Urbana-Champaign, where he graduated summa cum laude.