Kelly
Siegal

BIOGRAPHY

Kelly Siegal is a Managing Director of Marketing, leading Greystar’s national property marketing division, including digital marketing and creative services for third-party and owned-asset portfolios. These groups are focused on marketing consultation, full-funnel strategies, omni-channel digital advertising, brand creation, creative design, and campaign development. She also oversees the dedicated marketing teams for Greystar’s owned asset portfolio, advancing property marketing strategy and performance through model modernization and optimization. Her team also consults and contributes to Greystar brand direction.

With 10 years of direct multifamily experience and more than 20 years of combined strategic marketing and ad agency experience, Kelly is versed in building internal value-additive marketing organizations that drive brand differential, ROAS, and operational efficiencies. She created the first in-house ad and digital agency at Alliance Residential, leading a transformational change that created exponential property and firm value. As an ad agency executive with experience across multiple national and international verticals, specifically real estate, hospitality, and travel & tourism, she oversaw teams across client services, branding, digital and traditional/digital media buying, social media, and workflow development. She also drove agency growth through innovative new business initiatives.

Kelly earned her degree in business and communications from Arizona State University and won the 2024 GlobeSt. Women of Influence Award for Marketing/Communications Professional.