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Managing Director
Centralized Operations - Resource Center



Jennifer Fraser is a Managing Director and leads the Centralized Operations for Greystar’s Resource Center. In her current role, she oversees the Centralized Resource Center teams in Dallas and Memphis. Jennifer plays a pivotal role in supporting Greystar's Elevate Resource Center platform across both the owned and fee-managed portfolios. With extensive experience in the industry, Jennifer's primary focus is on leading and enhancing the Resource Center by implementing continuous improvement initiatives. Jennifer collaborates closely with Product Development, Technology Development, Learning and Development, and Centralization Scaling teams to introduce, sustain, and rapidly scale best practices throughout the Resource Center platform. Jennifer brings a wealth of knowledge and expertise to her current role, driving operational excellence and delivering exceptional results for Greystar.

Jennifer has been active in the real estate industry since 1996 and joined Greystar through the JPI acquisition in 2008. She began her career as an on-site Leasing Associate and held several roles, including Operations Trainer and Vice President of Operations—Regional Property Manager. She also served as the JPI Director of People Development, where she developed, trained, and implemented educational programs nationwide.

Jennifer was recognized by Women We Admire as one of the top 50 women leaders of Dallas for 2024. Jennifer is an active member of the National Apartment Association and Texas Apartment Association.

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