Greystar submit plans to unlock key development site in Croydon
Press Release
July 26, 2023
• Greystar has revealed plans for the One Lansdowne Road site in Croydon, making significant reductions in height
• The project will deliver 783 new high-quality homes, including apartments delivered at a discount market rent
• The site has long been earmarked for development and the plans will create a new green public square, retail and flexible workspace for Croydon
London, 26 July 2023 - Greystar has submitted plans to Croydon Council for One Lansdowne. These proposals unlock a key development site in central Croydon that has been earmarked for development for a long time.
Designed by HTA Design, the plans will deliver 783 new high-quality rental homes across two buildings of 35 and 47-storeys, a new public green square, flexible workspace, and a retail unit whilst improving connections to nearby East Croydon Station.
Affordable rents at a range of different levels will be pepper-potted throughout the development with residents of these homes benefiting from the same level of services and amenities including a gym, concierge, and rooftop gardens.
The application submitted today is a sign of momentum on a long-stalled site that has been subject to abandoned plans to build two 68 and 41-storey residential and commercial towers, connected by an 11-storey podium. Greystar’s new plan prioritises a significant reduction in height and permeability in the form of much-needed public green square.
After purchasing the site in late 2022, Greystar prioritised the design of a smaller and more efficient development that will deliver much needed housing for the borough within a striking landmark design after feedback from local people.
Greystar and its chosen architects for One Lansdowne Road are behind the existing residential development Ten Degrees, opposite East Croydon station, which has 545 high-quality purpose-built rental home and is close to full occupation.
Dan Thompson, Managing Director – UK Development at Greystar, said: “One Lansdowne is an incredibly important site for Croydon offering a great opportunity to deliver housing, new green space, and workspace. We have submitted these plans to unlock an underused site that has long been earmarked for development and, subject to planning being granted, we hope to commence construction on in Q1 2024.
“We are really grateful to the local community for sharing feedback on our plans and helping to ensure that we can bring forward this new landmark for Croydon.
“We are proud to already have a popular scheme in Croydon and have been delighted to hear such positive feedback from residents and neighbours about Ten Degrees. We hope to build on this success and continue delivering great new places to live in Croydon.”
ENDS
For further information please contact:
FGS Global
Gordon Simpsongordon.simpson@fgsglobal.com
James Thompsonjames.thompson@fgsglobal.com
Ellen Donaldellen.donald@fgsglobal.com
Please visit onelansdowne.co.uk for more information on the scheme and consultation.
Notes to editors
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $275 billion of real estate in 238 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 803,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $74 billion of assets under management, including nearly $32 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com. More high quality images can be provided upon request
• The project will deliver 783 new high-quality homes, including apartments delivered at a discount market rent
• The site has long been earmarked for development and the plans will create a new green public square, retail and flexible workspace for Croydon
London, 26 July 2023 - Greystar has submitted plans to Croydon Council for One Lansdowne. These proposals unlock a key development site in central Croydon that has been earmarked for development for a long time.
Designed by HTA Design, the plans will deliver 783 new high-quality rental homes across two buildings of 35 and 47-storeys, a new public green square, flexible workspace, and a retail unit whilst improving connections to nearby East Croydon Station.
Affordable rents at a range of different levels will be pepper-potted throughout the development with residents of these homes benefiting from the same level of services and amenities including a gym, concierge, and rooftop gardens.
The application submitted today is a sign of momentum on a long-stalled site that has been subject to abandoned plans to build two 68 and 41-storey residential and commercial towers, connected by an 11-storey podium. Greystar’s new plan prioritises a significant reduction in height and permeability in the form of much-needed public green square.
After purchasing the site in late 2022, Greystar prioritised the design of a smaller and more efficient development that will deliver much needed housing for the borough within a striking landmark design after feedback from local people.
Greystar and its chosen architects for One Lansdowne Road are behind the existing residential development Ten Degrees, opposite East Croydon station, which has 545 high-quality purpose-built rental home and is close to full occupation.
Dan Thompson, Managing Director – UK Development at Greystar, said: “One Lansdowne is an incredibly important site for Croydon offering a great opportunity to deliver housing, new green space, and workspace. We have submitted these plans to unlock an underused site that has long been earmarked for development and, subject to planning being granted, we hope to commence construction on in Q1 2024.
“We are really grateful to the local community for sharing feedback on our plans and helping to ensure that we can bring forward this new landmark for Croydon.
“We are proud to already have a popular scheme in Croydon and have been delighted to hear such positive feedback from residents and neighbours about Ten Degrees. We hope to build on this success and continue delivering great new places to live in Croydon.”
ENDS
For further information please contact:
FGS Global
Gordon Simpsongordon.simpson@fgsglobal.com
James Thompsonjames.thompson@fgsglobal.com
Ellen Donaldellen.donald@fgsglobal.com
Please visit onelansdowne.co.uk for more information on the scheme and consultation.
Notes to editors
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $275 billion of real estate in 238 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 803,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $74 billion of assets under management, including nearly $32 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com. More high quality images can be provided upon request