Greystar Introduces Family of Brands that Caters to Residents Throughout Their Rental Lifetime
Press Release
April 16, 2024
Charleston, SC – April 16, 2024 – Greystar Real Estate Partners, LLC (“Greystar”), a global leader in the investment, development, and management of real estate, including rental housing, logistics, and life sciences, is today formally introducing its family of brands. For over three decades, Greystar has understood the power of home and the factors that matter most to individuals when deciding on where and how they live. As a people-first company, Greystar has evolved to meet the needs of its residents throughout all stages of their lives. What started with a focus on traditional apartments now includes student housing, active adult, single-family build for rent, and essential housing.
Greystar Family of Brands was created by its internal brand and creative teams to deliver on Greystar’s standard of excellence, providing curated environments and innovative services that enhance the living experience for residents, regardless of the property type they are seeking. As a result, Greystar has wrapped these elements into thoughtfully crafted brands that speak to its property owners and residents.
Greystar’s strategic brands are built, maintained, and trademarked ‘By Greystar’ for participating properties. There are currently over 100 developments in the United States that utilize Greystar’s brands, with additional properties and brands around the world.
“As we expand to meet the ever-evolving needs of our residents, our portfolio continues to grow across various housing types,” said Scott Berka, Senior Managing Director, Brand and Customer Experience at Greystar. “We aim to serve residents across all stages of life, which we reflect through our brands. While each of our brands has its own concept and aesthetic, our Family of Brands embodies Greystar’s dedication to delivering residents a consistent experience that upholds our standard of excellence.”
To learn more about Greystar’s Family of Brands, click here.
About Greystar
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $300 billion of real estate in 249 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 893,600 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world class service in the rental residential real estate business. To learn more, visit www.greystar.com.
Greystar Family of Brands was created by its internal brand and creative teams to deliver on Greystar’s standard of excellence, providing curated environments and innovative services that enhance the living experience for residents, regardless of the property type they are seeking. As a result, Greystar has wrapped these elements into thoughtfully crafted brands that speak to its property owners and residents.
Greystar’s strategic brands are built, maintained, and trademarked ‘By Greystar’ for participating properties. There are currently over 100 developments in the United States that utilize Greystar’s brands, with additional properties and brands around the world.
“As we expand to meet the ever-evolving needs of our residents, our portfolio continues to grow across various housing types,” said Scott Berka, Senior Managing Director, Brand and Customer Experience at Greystar. “We aim to serve residents across all stages of life, which we reflect through our brands. While each of our brands has its own concept and aesthetic, our Family of Brands embodies Greystar’s dedication to delivering residents a consistent experience that upholds our standard of excellence.”
To learn more about Greystar’s Family of Brands, click here.
About Greystar
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $300 billion of real estate in 249 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 893,600 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world class service in the rental residential real estate business. To learn more, visit www.greystar.com.