Greystar Furthers Commitment to Customer Experience with Appointment of Loyalty Leader Aaron Glick

Aaron Glick new hire announcment

SAN FRANCISCO, CA – May 1, 2024 – Greystar Real Estate Partners, LLC (“Greystar”), the largest operator of apartments in the United States and a global leader in the investment, development, and management of high-quality rental housing properties, today announced that Aaron Glick has joined the office of the Chief Operating Officer at Greystar as Managing Director of Loyalty and Rewards. 

Based in San Francisco, Glick brings more than 20 years of loyalty, analytics and partnerships experience with a successful track record of driving customer growth for elite hospitality and retail brands, including Starwood Hotels and Resorts, Hilton and Williams-Sonoma, Inc. 

Glick will report into Scott Berka, Senior Managing Director and leader of Greystar’s Brand and Customer Experience. Working with Greystar’s operations, technology, and marketing teams, Glick will be responsible for leading the development and implementation of innovative and best-in-class loyalty and rewards programs to enhance Greystar’s brand and attract and retain more residents worldwide. He is also responsible for building out the company’s partnerships strategy.

“We are thrilled to welcome Aaron to the Greystar team,” said Berka. “Aaron is joining Greystar at a pivotal time as we become more consumer focused and create compelling reasons for residents to stay within the Greystar network wherever life takes them. His wealth of experience in driving loyalty programs will be critical in our mission to create long-lasting relationships with our residents.”

Prior to joining Greystar, Glick led the customer loyalty and credit card partnerships team for Williams-Sonoma, Inc. This included launching The Key Rewards across Williams-Sonoma, West Elm, and Pottery Barn as well as new cobrand credit cards with Capital One and Visa. 

“I’m thrilled to join the Greystar team to build the loyalty and rewards strategy for the company,” said Glick. “I look forward to bringing my loyalty experience from hospitality and retail to help transform the residential experience for our customers and our communities.” 

Glick holds a degree in economics from The Wharton School at the University of Pennsylvania. He also currently serves as a board director for Alro Steel, one of the country’s largest B2B metal distributors. 


About Greystar 
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $300 billion of real estate in 249 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 893,600 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit   

Media Contact

Garrett Derderian
Senior Director, Head of US External Communications

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