Greystar Collegiate Housing is an industry leader in student operations. We provide an in-depth level of experience to our clients, with a large operational platform to support the needs of the asset and their teams. Greystar student operators have managed all asset types from dirt-to-door new development to distressed asset repositioning. Our 50+ years of experience allows us to bring proven methods of operations to an ever-evolving industry.
As industry leaders, we're able to provide comprehensive market analysis for our clients, including identifying market concerns and risks. We can quickly enter any market and determine its feasibility by assessing enrollment trends and student demographics. We then provide a demand analysis and make recommendations for rents, unit mix, amenity programming, operating expenses and, staffing.
Our pre-development planning services include providing market studies, recommendations on unit mix and rent levels, feedback on floorplans and amenity spacing, pre-leasing plans and budgets, a stabilized year one operating budget, and operating and occupancy projections.
For existing assets or new construction, we conduct in-depth market surveys to determine how the subject community is or will be positioned within its submarket and competitive set. We dig in to property financial statements, and review all disciplines of performance—from budgets, to staffing, to marketing performance. Our comprehensive assessment package typically includes an in-depth analysis of marketing efficacy and lead attribution, a breakdown of maintenance and/or capital expenditures, a SWOT analysis, and a detailed MBO to support any recommendations and/or plan for improvement for existing communities.
Greystar operates as a leader in the industry, and not only understands the ever-changing needs of today’s student, but also recognizes the nuances of niche demographics within each collegiate population. Our creative national support team ensures each asset is positioned to lead the market through a comprehensive marketing program that includes social media, online reputation management, brand recognition, and campus outreach.