LOCAL INSIGHTS WITH NATIONAL RESOURCES

Our marketing communications are both strategic and creative, ensuring that each community is positioned for success. Served by a hands-on marketing manager with deep local knowledge and access to our 19-member national marketing team, each community benefits from Greystar's:

• Extensive experience in more than 100 markets across the United States
• Best-in-class media opportunities and pricing that create economies of scale
• Innovative digital and traditional marketing strategies that drive qualified traffic and impact NOI

Strategic Marketing Process

Our marketing team works closely with the regional property managers, property managers and our clients to provide effective marketing solutions. Our process includes:

• Market and Target Audience Research
• Positioning/Repositioning
• Brand and Image Development
• Marketing Plan Development
• Marketing Plan Execution
• Tracking, Analyzing and Optimizing the Marketing Plan

Internet Marketing Strategy

Greystar places a particular focus on digital marketing strategies highlighted by the design and development of the community’s website and the community’s associated digital identity.

• Search Engine Marketing (SEO/SEM)
• ILS Optimization
• Mobile Marketing
• Reputation Management and Social Networking
• Email Marketing
• Text/SMS and Quick Response (QR) Marketing

Online efforts are also supported by Greystar.com, Greystar’s national management website, which drives direct traffic to each community.