Jeff Bailey is managing director of real estate for the Southern California region for Greystar. He is responsible for formulating and developing annual financial objectives and business plans that align with the company's strategies related to property management, including leading and directing the Southern California team in executing initiatives and strategies that enable properties to meet and exceed budgeted financial and operational goals. Jeff began managing multifamily portfolios for both public and private companies in 1993. His diversified experience includes managing stabilized, lease up, and properties under renovation, as well as recruiting on-site talent, developing, and communicating company strategies through establishing operating guidelines, analyzing key metrics, and taking action. Prior to joining Greystar, Jeff was senior vice president at Waterton Residential, overseeing operations within the Western United States. He has also held prior roles with BRE Properties, Inc. as senior vice president, vice president at Equity Residential, and asset manager at ConAm Management Corporation. Jeff graduated from San Diego State University, and holds a bachelor's degree in business administration with emphasis in accounting, was past president of the California Apartment Association South Coast chapter, and is a certified property manager.