Sherry Freitas is managing director of real estate with Greystar, working on many new U.S.-based ventures. She provides operational leadership and support to the active-adult platform, and develops standard operating procedures and playbooks to assist regional real estate operators. Sherry also manages several key real estate initiatives and works with internal teams on asset performance. Previously, she was managing director of real estate for the Atlanta office, where she was an integral part of the Southeast leadership team with responsibilities for Georgia, Tennessee, and Alabama. Active in the multifamily industry since 1989, Sherry joined Greystar in 2012 with an asset management background. Formerly with Wood Partners and ING Clarion, she oversaw third-party managed properties, as well as internally managed properties in most major East Coast markets. Sherry’s experience includes new development and renovation of existing assets and specialty housing in addition to senior living, student living, and affordable housing. She graduated from Radford University with a bachelor degree in business marketing, and holds a certified property manager designation. Sherry is a member of the board of directors for both the Atlanta Apartment Association and the Georgia Apartment Industry Education Foundation, and has held several committee chair positions in both organizations.