Richard Friedman is managing director of Client Services for Greystar. He is responsible for management of all phases of the business development process for clients in Southern California, including lead development, underwriting, market assessment, and strategic planning for new assets under management. Prior to joining Greystar in the 2014 acquisition of Riverstone Residential Group, Richard's previous eight-year tenure included roles as vice president and senior vice president. At Riverstone, he conducted the lease up of apartments throughout California while maintaining oversight of renovation product / repositioning and stabilized asset performance. Richard previously oversaw a Southern California-based portfolio for Trammell Crow Residential Services, where he directed and coordinated all phases of property management functions within the portfolio, including property operations, financial planning, product merchandising, due diligence for third-party acquisitions, and management transitions. Richard has been active in the multifamily industry since 1994, when he started his career at R & B Apartment Management Company. He holds a bachelor degree from the University of Miami.