As managing director, Greg Benson oversees the Greystar national marketing team, which is responsible for strategy, program development, and standards of excellence for all facets of property marketing, from lead generation, to resident retention, to tracking and analysis. Greg also oversees corporate marketing, which is focused on increasing Greystar brand awareness globally, as well as supporting new business development and company programs. Prior to joining Greystar in 2011, Greg oversaw account services at Merrick Towle Communications, one of the largest advertising agencies serving the real estate industry. Greg's experience includes building the industry's largest marketing team, as well as corporate identity development and the creation of marketing campaigns for more than 200 real estate projects ranging from apartment lease ups, apartment repositioning / redevelopment, condominiums, planned communities, resort communities, and for -sale home communities. Greg holds a bachelor of science degree from Towson State University.